Competition means increased sales.
Charles Schwab had a mill manager whose people weren’t producing their quota. “How is it that a manager as capable as you can’t make this mill turn out what it should?”
“I don’t know,” the manager replied. “I’ve coaxed the men, I’ve pushed them, I’ve sworn and cussed, I’ve threatened them with damnation and being fired. But nothing works. They just won’t produce.”
Schwab asked the manager for a piece of chalk, and asked: “How many heats did your shift make today?”
Schwab chalked a big figure six on the floor. When the night shift came in, they saw the “6″ and asked what it meant.
“The big boss was in here today, he asked us how many heats we made, and we told him six. He chalked it down on the floor.”
The next morning Schwab walked through the mill again. The night shift had rubbed out “6″ and replaced it with a big “7.”
When the day shift reported for work the next morning, they saw a big “7″ chalked on the floor. So the night shift thought they were better than the day shift did they? Well, they would show the night shift a thing or two. The crew pitched in with enthusiasm, and when they quit that night, they left behind them an enormous, swaggering “10.”
MUSE is an artificially intelligent “Leaderboard.”
“Inherently hierarchical and unsubtly competitive, nothing situates, stimulates, and motivates people quite like a leaderboard. Leaders establishing leaderboards command immediate attention. Making outcomes more visible to more people guarantees more discussion about who’s successful and why. Leaderboards are terrific media for promoting and provoking engagement.” – Harvard Business Review.
So what? We’ve crunched the numbers – here’s what we predict.
A team of crack mathematicians and scholars from the Wharton School and INSEAD have run the regressions and performed the analyses. In restaurants, the top 10% of employees add $8.54 to every check. The bottom 10% actually subtract $7.21. In many cases it’s even more extreme. MUSE creates a competitive environment, and in doing so shifts the bottom to the middle, the middle to the top and the top through the glass ceiling – we conservatively predict a 2-4% increase in sales at the outset. It only gets better from there. MUSE makes more money for your company than any other initiative or software program in existence. No bull. Give it a try.back to top
Expose the “Labor Graph.”
Provide transparency and insight into employee performance.
Remember report cards in school? Well, everyone should know how they’re doing at work as well. It allows an employee and their mentor to assess strengths and weaknesses and improve in areas where they may need a little help. This is nothing new – but what is new is there is now the ability to OBJECTIVELY assess performance without the slightest hint of favoritism or bias, and to take a snapshot of how an employee is affecting the company’s business at any given moment. MUSE has been built over 4 years to provide deep, highly analytical, and understandable transparency. Consider it a “physical” for your team members. Assess, diagnose and treat. Then reap the rewards, both employer and employee alike.
Arm your team with the weapons to become sales & customer service experts.
Once someone knows where they excel and where they lack, it all becomes lost if the conversation ends there. Teachers do not give report cards without having a parent/teacher conference or without suggesting ways to get better. All too often mentors and managers find themselves consumed with other day-to-day tasks and assume that self-improvement is (or should be) automatic. It isn’t. Everyone needs a little coaching. MUSE will diagnose and rank; then MUSE will recognize areas where the team member can improve and automatically suggest articles and materials created by the industry’s leading-minds. Not enough wine sales on weekdays? MUSE will send your manager and team member a piece on wine sales tactics. You’ll be locked, loaded, and ready to amaze your customers in no time.
Automatically monitor and reward improvement.
Snap back to the data and transparency. You’ve diagnosed, you’ve treated – now track progress and automatically reward improvement. MUSE provides you with the insight and analytics that delve into performance trends. Open up the Labor Graph and see how everyone is doing over time.
Create a world of specialization.
Now we’ll get a little whimsical on you. We believe that everyone has a job or general vocation to which they are best suited. Many of us spend our lives finding out which roles we don’t like, or where we don’t fit. Objective Logistics vision is to open up the world of specialization and expose the Labor Graph. We want everyone to know what they are good at, how they compare to their peers, and perhaps most importantly how to get better. Round pegs, round holes. People that perform well and are rewarded accordingly in their jobs are proven to be the most content. We’d like everyone to be content. We’d also like everyone to have the picket fence and 2 1/2 kids if that’s what they want. Retail and restaurants were the first natural fit within this vision given current technology, demographics, and compensation structures – but don’t worry, our science, theory and technology expands across industry and vocation. Gain insight into your work and become an all-star. We’ll help you get there.back to top
Partner with a real behavioral science & engineering company – meet some of our “cooks.”
Serguei Netessine, Ph. D. is the Timken Chaired Professor of Global Technology & Innovation at INSEAD and Research Director of the Wharton – INSEAD Alliance. He has been an Advisory Board member of Objective Logistics since May, 2009 and contributes directly to the academic validity of MUSE algorithims as well as leading our research and behavioral science teams. Dr. Netessine’s work has been awarded and recognized by nearly every major publication across the globe. For more information, please visit www.netessine.com.
Charley Wright is a restaurant industry veteran with 25 years in operations. For the past 10 years he has served as a Director at Legal Seafoods. Prior to Legal, he performed the same role with the Back Bay Restaurant Group. Mr. Wright graduated with a Masters from Johnson & Wales and contributes to all facets of MUSE – particularly operations and labor management functions/interfaces.
Salvatore Liotta has worked for over 30 years in the hospitality business, the last 15 as a General Manager, CFO, Director of Operations, and Owner at various high-volume companies. Mr. Liotta is currently the CEO of Bad Kitty Inc., the company behind The Back Eddy in Westport, Massachusetts – a Chris Schlesinger concept. He heads up the MUSE small enterprise edition efforts.
Tom F. Tan is a fourth-year doctoral student at Wharton, majoring in Operations Management. He graduated from Columbia University with a BS degree in Operations Research, Economics and Applied Mathematics. Mr. Tan is a former equity research analyst and assists Dr. Netessine in leading Objective Logistics’ research and academic viability efforts. For more information on Tom’s research, please see his academic bio.
Scott Flanagan joined Not Your Average Joe’s in 2006 as a Vice President of Operations, bringing over 25 years of experience in the industry with him. Prior to joining Not Your Average Joe’s, Mr. Flanagan spent almost nine years at Legal Sea Foods, starting as a General Manager. He was then promoted to Director of Operations for the Mid-Atlantic region, where he oversaw seven restaurants totaling more than $32 million in annual revenue. Mr. Flanagan’s extensive experience also includes Director level positions for Hogates Sea Food Restaurant, The Fedora Café, and The L&N Seafood Grill. He focuses on the usability and operations compliance components of MUSE.
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